You'll know by now that we had created a form on our website, this website (haha) that allowed people to pre-register for the app if they wanted to. Well, I just emailed everyone who had pre-registered before the release of the app. In the process of writing that email, I realised something. It really was a wonderful realisation. And I just had to tell someone about it. So, naturally, I wrote about it in the pre-registers email, and I'm writing it here for yourself, as well.
Let me tell you a story: I am emailing you from my personal email account and not from Mail Chimp because I think a lot of the emails I've been sending out have been going to the spam box. As a consequence, I had to format each email address (and there a couple of hundred of people I'm sending this email to, including YOU!) What this meant was I had to go through and put a comma next to each email address. At first, I was devastated when I realised how much work was involved. I had to make myself an extra coffee, and put a candle on, just to motivate myself to do it. But then, as I started going through all the emails, I startedreading the email addresses. I realised just how many friends have pre-registered to download the app. I realised just how manysupporters. It was the most beautiful story of friendship and support that was unfurling in front of me.
Thank you from the bottom of my heart for supporting me and Stephen to create this recycling app.
I've recently come back from an inspirational week away, where creative and new ideas around communicating new projects were discussed. Amanda Palmer's Art of Asking TEDTalk offers one such idea: that people want to help, but it's your job to communicate what that help looks like.
In spirit of this, if you do want to help us further, there are two clear actions you could take. Firstly, tell people about us. You could forward this email to three friends, you could text them the link to Google Play or the App Store, or you could discuss it over dinner tonight. Secondly, we are about to start a crowdfunding campaign and would love to hear your advise on how we should best go about this. If you don't have advise, but you do have a couple of bucks, then get them ready and we'll notify you when it's time.
For me, the game just changed. We are no longer creating a recycling app; we have created a recycling app. Now it's all about getting it to the people. I'll be blogging about this and what ever randomly goes through my head here.
Thank you, thank you, thank you,
Eleanor and Stephen
Thank you for your support, now's for celebration!