The last blog intended to give you a sense of our beginnings. But when we began and where we are now are such different places along the path. So different, in fact, that I am not going to try to recount all that has happened. Before you think that silly, be relieved to know that most of it was boring anyway.
But I will tell you this: we are learning a lot. Let me give you some context. At the start of this year, I walked 100km for charity over 35 hours. It was long and it was hard. I knew this beforehand, so I asked my friend to meet me at different points along the path and give me a cheer. I told her, to her disbelief: "you'll probably need to book a hotel". "Why?!" she protested. At which point it was necessary for me to remind her that I'll be walking for most of two days and the entirety of one night, that while I wasn't stopping for sleep that night, it might be nice for her to get some sleep somewhere. Of course it seems obvious in hind's sight, but sometimes certain stories aren't recountable unless you experience it. Let me help you experience our learning.
A little while ago, Stephen and I were thinking about tasks we had to do. Stephen was saying something like "So, we probably should get a website, Squarespace will do the trick; have you spoken with Alex lately?; I have sent out letters to about 15 different councils, we'll have to wait for their reply; I think that's all, yeah - great - what's on for the weekend?" Me: "Nothing mu-" Stephen "Oh no, there is something else, we have to market the app. Know anything about marketing?" Every new stage of this app's development brings with it the need to learn a new discipline.
If we can't do it ourselves, we find someone who can. Talented, intelligent, generous people sit in a cafe and give us brilliant advice and direction which would otherwise take us months to work out on our lonesome. In some instances, they join us in work and help the Sustain Me app get another step closer to being finished - whatever that will look like. We have looked long and hard for wonderful help from brilliant professionals, and we've been lucky enough to receive it. And as the project grows, so do these relationships; they are becoming our friends.
But as the project matures, so does the margin for success and error. The closer we come to the end of this path, the more we come to be aware of what we could lose.
However, I am an eternal optimist.. If you want to tackle something big, you have got to be willing to get a few blisters along the way. Signing up for my 100km walk of charity (read: hell) was way easier than motivating myself at 4am, in the rain, 60km down the muddy path, with 40km to go. But if what helps us get through is the shared enthusiasm for an idea, a bit of stamina and a few cheers from friends, then we'll get there and we'll learn a heap about ourselves, the world and the path less traveled along the way.
Thanks for reading and keep it real.
(On that note, if there are any generous marketers out there who'd help us, email me at email@example.com?)